Rita Ora has recently faced a legal battle to claim £100k that she was refused for supposedly failing to comply to clauses in her contract agreement and showing a lack of loyalty to her employers. The singer was the face of Superga’s 2013 Spring/Summer campaign and during this time she was controversially snapped wearing a pair of white Converse whilst leaving the Mahiki nightclub, London.
The footwear caused a massive disagreement between the two parties as her contract specified that she would not be able to be seen wearing any other trainers other than Superga. Once the sportswear shoe brand had witnessed the breach in her contract the label refused to pay Rita Ora her third and forth payment instalment. In addition, as the face of the campaign the singer was required to wear Superga as much as possible and make noise on the relevant social media sights to market the brand and her identity. A contributing factor to the success of the campaign would have been a direct result of Rita Ora’s influence on a young, impressionable audience. Her fans would have literally followed her footsteps and purchased a pair to achieve the same look.
Evidently her role did not finish when she left the shoot and with her high celebrity status she was expected to promote the brand at public events where possible. Wearing the rival brand would have not have been received well by the team at Superga, it would have been perceived as a lack of loyalty and professionalism to her position. Rita Ora may have acted on impulse and did not intend to cause harm. However, her actions speak in volumes and after this event will learn for future roles about how her presence and fashion choices can have a negative affect on her career.
As aspiring models who will work for fashion labels it is important to carefully read your contract to understand what is expected of you. Heavily branded clothing may not be appropriate when modelling for other fashion brands so it may be wise to stick to a simple, neutral outfit to avoid looking bias. Although, you might not be exposed to the public eye these are connections that you should value to build a strong relationship with and secure future deals. Making a good impression after the shoot is just as important as the finished work. For example, when modelling in a fashion show there are many events prior to and following the catwalk appearance where you will be representing a company. Ensuring you are professional and friendly will impress future and present employers. Do not underestimate the power of networking as your present employer will know other influential individuals within the field.
Rita Ora’s mistake may have earned her a bad reputation as she may not be hired by Superga again and other labels may have heard of the breach of contract from Superga themselves, the media or connections in the industry. Her failure to back down shows that she believes in herself and that even though her actions were wrong she still believes to be paid for her work. Fortunately, she is able to pay for legal costs (if necessary) to resolve the problem however, for inexperienced models this may not be the case. Ensure you ask as many questions as possible and read all the finer details to avoid any misunderstandings.
What do you think about Rita Ora’s actions? Do you think she deserved to be paid although she did not follow her contract? Over to you.