Anti-Agency stands out as a contemporary establishment who seek unique, diverse talent that differs from the conventional modelling agencies. Founders, Lucy Greene and Pandora Lennard claim to be far from your average casting agency and attract those who have the potential to be models yet have consciously made the decision against it. The unique organisation is for individuals who have a career and deep passion for music, fashion, art, illustration and creative industries yet have the talent/attributes to model. Their intense interest and love for creativity will heavily reflect on their overall style and appearance, which is perfect for the agency.
Anti-Agency claim “Our models aren’t just clothes horses; we focusing on hand selecting London based girls and boys with personality, individual style and talent.”
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Who Are They Looking For?
The girls pace the streets of the capital searching for rare, unique qualities with no restrictions. Tattoos, piercings, alternative body shapes and striking, unusual faces are welcomed at Anti-Agency rather than judged; a refreshing concept that continues to expand since launching in 2013. The dynamic duo firmly believe in their carefully selected talent, which stands proudly within their innovative model database (Anti-Models). The companies aim is to allow for organisations to represent their target audience and provide inspirational figures for their customers.
Together the entrepreneurs have over 10 years experience within the fashion and music industry and are proud to have the pleasure to supply models for Marc Jacobs, Vanity Fair and Boys By Girls Magazine; to name a few. The concept is growing popular with prestigious names using their creative and original service. In addition to the look and style of individuals Anti-Agency are branching out to poets, musicians and feminists to add a new expertise to their list.
Championing Creative and Artistic Talent
Anti-Agency have cleverly spotted a niche in the market. Urban, contemporary style may have been difficult to find and shunned by the industry. However, the duo has rightly noticed that the world is full of creative and artistic individuals. They make society a beautiful and interesting place to live. Expressing oneself through tattoo’s, piercings and style is a personal choice. This should be celebrated and captured to inspire and influence others. Each vision and interpretation is a unique journey. The fashion world have the perfect platform to launch originality through photoshoots and runway shows.
If you class yourself as a true creative who enjoys expressing themselves through their body image and profession, Anti-Agency is for you. To apply send an email entitled “SUBMISSIONS” including current pictures of yourself, which typically should be basic, natural shots. The company needs to visually witness a creative, passionate spark in your everyday life. This cannot be staged, it is delivered naturally.
State your interests and a brief description about yourself with your mobile number and Facebook page link. It is important to note that the emails which are not correctly titled or do not include the above information will be disregarded. Do remember that the agency receive a high volume of entries therefore, little mistakes will cost you your place. Those who stand out and are presented accurately will hold a better chance. Those who do not spend time checking if their email is correct will regret it; accuracy and attention to detail is a must.
Is this the future of the modelling industry? Discuss…….