Successful Asian Models

  • Amy Bebbington

Asian models are successfully shaping the modelling world with their unique look. No longer confined to modelling for Asian designers their beautiful features are sourced for international runways and elite magazine covers. Both male and female Asian models are dominating the fashion scene allowing for the modelling industry to avoid exclusion and embrace a variety of cultures and looks. The expansion into the Asian realm is a significant change that the industry has adopted over the last decade. Join us whilst we explore individuals who have carved the way for other models from the continent.


Ji Hye Park celebrated her global debut catwalk appearance back in 2012 for fashion designer Alexander Wang. Today she is recognised as one of the most hired models for this years Seoul Fashion Week and has graced the runway for the likes of Oscar de la Renta, Peter Som and Opening Ceremony. She has also fronted campaigns for brand giants Louis Vuitton, Calvin Klein and Kate Spade. Her roles mark her successful career and the transition into international modelling.

Liu Wen has a few ‘firsts’ under her belt when becoming the face of beauty brand, Estee Lauder and walking in the Victoria’s Secret fashion show. Both occasions mark an iconic moment for the oriental culture resulting in Liu Wen becoming one of the most talked about models in the industry. Back in 2008, the Hunan born beauty modelled for both Chanel and Jean Paul Gaultier in Paris marking her big break into the industry. Since her modelling catalogue boasts campaigns for Madewell, H&M and Rag & Bone and runway appearances for Stella McCartney, Givenchy and Kenzo. The Chinese model has successfully broken into the international modelling world and become an influential figure.

Sun Fei Fei was hired by both Nathan Jenden and Mulberry for London Fashion Week in 2009, which began her catwalk career. Later in the year, Karl Lagerfeld personally selected the Chinese model to walk in Chanel’s Paris-Shanghai fashion show. This year Sun has graced the runway for Marni, Salvatore Ferragamo, Balenciaga, Emilio Pucci, Jil Sander, Prada, Tom Ford and Lanvin. Her presence in a multitude of designer shows cements her success as an oriental model and how she challenges the previous perception of modelling.

Soo Joo Park demands attention with her peroxide blonde hair and eclectic personal style. Her choice of locks and clothing allows for her to stand out for her creativity and originality. She moved from Seoul to Los Angeles where she was spotted in a vintage store. She has become a favourite of Parisian fashion house Chanel, Jeremy Scoot and Moschino. Her quirky, innovative look will certainly continue to attract high profile designers and editorial magazines.

Xiao Wen Ju was introduced to the international fashion scene with Harper’s Bazaar China cover, which featured her amongst top Chinese models. Since she became the first Chinese model to be the face of Marc Jacobs and has walked the catwalk for Prada, Giambattista Valli, Chloe and Hermes. Her cute, beautiful features has captured the hearts of the fashion world and is embracing a high profile modelling career.

Sung Hee Kim uses her ballet training to aid her dramatic model poses, which demands attention from high profile fashion designers. She was the first Asian model to feature in a Miu Miu campaign  leading to opportunities to walk for Dior, Elie Saab, Burberry Prorsum and Maison Martin Margiela. Kim was scouted whilst shopping in Seoul due to her unique beauty.

Are you impressed with the selection of models with Asian roots?

Which do you prefer?

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