The world of modelling offers lots of exciting opportunities to enjoy a lucrative career, however there are also plenty of scammers eager to part model hopefuls from their cash. Fortunately, the Association of Model Agents (AMA) helps regulate the industry and provides invaluable resources for agents and their models.

Founded in the 1970s, the AMA lists some of the UK’s most high profile model agencies amongst its members. So, what do they do for the industry?

• The AMA has developed a strict code of conduct to help ensure best practice for member agents.
• Works in partnership agency clients as well as regulatory government bodies such as the Office of Fair Trading and the Department for Skills & Innovation to help maintain professional standards.
• Acts as the ‘voice’ of the modelling industry.
• Strives to enhance working conditions and pay for models.
• Promote member agencies and their models.

Important points to remember when getting started as a model:

1. A model agent should help you manage your career in a way that will maximise your earnings, though they will always take a commission from any bookings they generate for you.

2. Agents usually have a list of clients actively seeking models and should regularly put you forward for castings. However, this does not guarantee that you will be booked for the job.

3. You don’t have to have an agent to work as a successful model. Many models choose to find their own work through reputable model casting websites, by contacting photographers directly and by setting up their own websites.

4. Regardless of whether you choose to work through an agent or independently, you will be self-employed and as such will be responsible for managing your finances, including tax and national insurance liabilities. Getting professional financial advice is crucial if you want to ensure that you fulfil your legal obligations and safeguard your financial future.

5. You will need to invest in your modelling career at some point. Professional photographs, agency website representation and travel expenses are just some of the costs you are likely to incur. Some agents may meet the upfront costs; however they will reclaim any money they have invested directly from your earnings.

If you think you have model potential, professional organisations such as UK Models can offer advice on what kind of modelling work you are most suitable for as well as helping you build your portfolio and find a reputable agent.

Whilst high fashion modelling is the most widely known section of the industry, there are opportunities for models of all shapes, sizes and ages in this ever evolving industry. Mature, plus size, commercial, catalogue and promotional modelling are just some of the broader categories to be explored.

Whatever kind of model you hope to be, give yourself the best start by taking care of your health and wellbeing. The work can be physically and mentally demanding so eating well, developing a regular exercise regime and getting plenty of sleep will all be of benefit and help you maintain a long term career.