May 28, 2013
Ginger! We’ve all heard the word thrown around the playground, written on Twitter, mentioned on the TV, and for a while it was made out to be a horribly bad trait to have associated with you. Maybe Geri and her Union Jack dress had something to do with it, or Chuckie from the Rugrats? Red-hair and freckles? The answer was too often ‘No thanks!’
That was then. Today though, things could not be more different. Our industry’s obsessed by the pale faced, fiery haired combo and, thanks to the much needed change of heart, models sporting such looks are gracing every product, magazine and lookbook surface around.
If you’re finding it hard to believe that a huge proportion of agencies are a fan of the strawberry blonde look, we’ve done our research to prove just how popular the style is, which is especially exciting when you bear in mind that only two percent of the population are ginger. When you take a look at the industry, there are hundreds of stunning male and female models rocking red hair down the runway, across photo studios and inside the pages of our favourite fashion magazines. We have Tilda Swinton, Angelica Bridges, Jake Shortall, Heather Carolin and Karen Elson to start. If that isn’t evidence in itself, we don’t know what is!
So, why do agencies love the ginger haired look? And why didn’t they follow the old school opinions that were both nasty and ignorant? For a lot of reasons, actually. Firstly, when it comes to commercial and catalogue modelling, a red headed model is absolutely unmissable, especially if the model’s hair has got a really striking red/orange tone to it. Think about it, if you flip through pages and pages of photos, you’re bound to notice the bright redhead staring back at you before the brunettes and blondes overleaf. And you know what that means for a brand. If their products are modelled by a man or woman who can instantly attract attention, they’re much more likely to get noticed, and that means a higher level of sales!
As for editorial work, photographers love shooting men and women who have a distinct set of features and a conversation-starting appearance. When you bear in mind the beautiful shade of hair that a red headed model boasts, it causes us to ask, ‘Is there another breed of human on the planet that looks as striking as this?’
Over the last ten years we’ve noticed a huge increase of red headed models in the industry, from catwalk queens Lily Cole and Cintia Dicker to commercial models Vasilisa and Caroline Royce. The same can be said for the male models of the commercial world; Will Grant, Tom Larkin and Oliver Dale all included. Each one of these talents are distinctly different in appearance but all share the same striking, red headed, freckle skinned face.
If you’re a ginger haired ambassador looking to break into the industry, embrace your natural beauty and make now the time to realise your career dreams, especially whilst we’re witnessing such open-minded evolution from the industry. If you’re not entirely sure whether you have the right look, don’t worry, you can contact UK Models via the website and online application form and we’ll be able to provide you with helpful and honest advice.
As a model support service that has – and continues to work with – thousands of aspiring new faces, we are thrilled to see the success of the red headed model despite the unconventional and untraditional appearance it carries with it. It’s for that reason that we can’t wait to work with even more of you who are proud of your fiery genes!