Cannes Film Festival celebrates the survival of 67 successful years held to promote upcoming movies. Many Hollywood stars travel to the French location to compete for the Palme d’Or award and for best dressed on the famous red carpet with supermodels sharing the limelight. Designers, models and actors all appreciate how exposure from the event can work in their favour, which leads to an invitation and a promise of an exquisite gown.
Each party gains from the agreement as a beautiful model is photographed wearing a glamorous frock on the red carpet to a film premiere. The designer is recognised and noted by the media publication who shares the model’s name and film attended. All three professionals benefit from the exposure as each model is snapped at the prestigious event raising her status, the designer is praised for their intricate work increasing sales and the actress promotes their recent film.
This years Cannes Film Festival saw no exception with high class supermodels posing to a sea of eager (well dressed) photographers. Kendall Jenner confidently made her festival debut last Wednesday wearing a Chanel Resort 2014 monochrome dress to the premiere of Grace of Monaco starring Nicole Kidman. The unique gown was teamed with Chopard jewellery for a sophisticated and glamorous look.
Karlie Kloss rocked a sheer purple Valentino lace number with carefully placed turquoise inserts. Liya Kebede opted for a deep v-necked, long sleeved sequin mini designed by Roberto Cavalli whereas Adriana Lima dazzled in a pink strapless Alexandre Vauthier gown. Natasha Poly complimented her smokey eye make up with a black Oscar de la Renta frock contrasting with Suki Waterhouse’s dusky pink, feminine look at The Homesman’s red carpet.
The appearance at the festival is the perfect opportunity to support actresses/actors by attending their particular premiere and genuinely expressing an interest in the film industry. It is also a place to network to enhance their career and secure modelling jobs. The publicity itself will keep their name current and recognised in the fashion industry.
The red carpet can be a daunting experience for many models however, with practice the event will become less intimidating. Also, a models job is to pose in front of a photographer at a shoot or runway show, which will benefit many professionals catching the red carpet fear. For commercial models the events you attend may not be as grand as the Cannes Film Festival however, the importance to your career is measured equally. You may be representing a specific fashion label who has offered to style you for the occasion with their own personal agenda. The fact that you were chosen is a great compliment as they obviously respect you as a model and if all runs smoothly will invite you to future events and hire you for up and coming roles. Like Kendal Jenner, it is an opportunity to network and make a great first impression. If you would like support on how to become a model head to UK Models for unique professional advice.
P.S. UK Models would love to know……………Which designer gown do you prefer? Natasha Poly is our personal favourite!! Keep an eye out for more models gracing the red carpet at Cannes Film Festival as the event runs until the 25th May!!