Next catalogue models are an important part of the high street retailer. Creating a strong identity that relates to their target audience is essential to increase sales and promote the British brand.
Many aspiring hopefuls dream of modelling for Next yet are unsure of the correct path. Take a look at our guide to understand how to land a role that is recognised worldwide. We will endeavour to answer all your questions.
Next: The Brand
Next stores populate the high street with the logo recognised globally. With a high online presence and a longstanding Next Directory catalogue showcasing collections for men, women and children the retailer has a demand for a vast range of models. The 2016 catalogue includes over 850 pages, which demonstrates the necessity for a model agency to manage recruiting talent.
Both advertising campaigns and catalogue shots are required to enforce a strong identity within the fashion industry. Therefore, it is paramount that a particular look and style is maintained to create a reputation that their target audience can relate to. As a result, age is another key factor as a Next model.
How to Become A Next Catalogue Model
Next catalogue models are sourced from specialist modelling agencies. The high street retailer nourishes vital connections within the industry to secure high calibre models. It is highly likely that the company has formed a strong working relationship with a select few established agencies to guarantee reliability and efficiency. Therefore, it is pointless contacting the store or head office with the hope of becoming a Next model due to their response. It seems like Next will advise you to sign to an agency. Some enquires will go unanswered as the giant has many top priorities over replying to model hopefuls.
Contacting Modelling Agencies
- First of all, research model agencies that network in the catalogue/commercial modelling world.
- Investigate all agencies to uncover the legit organisations that will be well suited to you.
- Find out the brand connections to gain an understanding of their position in the industry.
- Contact those that are linked to brands similar to Next to hopefully gain valuable experience.
- Find out how to apply to the agency, which should be stated on their website.
- Follow their instructions exactly. Enter your details and statistics truthfully attaching professional images. Some may prefer headshot whereas others favour portfolio images. Only upload high quality photographs aimed to impress.
- Keep your options open by applying to a number of agencies. Limiting yourself to one will lead to disappointment because rejection is rife in the industry.
- Be realistic! Modelling for Next will not be the first opportunity offered. Remember this is your end goal that you need to work towards by gaining experience first.
- Next modelling is not a full time occupation but most likely a one time opportunity.
Catalogue Modelling: The Look
Female Modelling: Next catalogue models possess an accessible look, which is popular in the specific niche. Even features, natural hair, slender figure and a conventional pretty look is desirable for women. To attract the correct clientele an age range that spans from 25-40 is therefore required. If you naturally look mature beyond your years then you may be selected.
Male Modelling: Male catalogue models also possess even features with a handsome chiseled jaw line and a toned yet slim physique. A fresh clean cut look is typically preferred yet slight facial hair is accepted to create a stylised, unkempt look.
Child Modelling: Their children division is separated into two age categories with 3mths – 6yrs claiming the first and 6yrs – 16yrs being the second. Therefore, a wide range of children will be hired depending of their age and confidence in front of a camera.
Advice For Parents
If you feel as though your daughter or son is well suited to modelling contact a child or teenage modelling agency. Consider if your child possesses the maturity and confidence to deliver at a photoshoot. Expectations are high and therefore, clingy, shy children will not be successful. A child model should welcome a certain level of independence and enjoy the spotlight of the camera.
Meeting new people should not be an issue with infants possessing a happy, enthusiastic and confident character. Of course, as parents you will always be in site yet your child is required to model alone with reassurance from afar. Therefore, irritable, tired or timid children will not be successful in the industry.
The Process of Choosing Next Catalogue Models
The process typically operates in an efficient manner. The individual in charge of booking models at Next will contact the agency with specific requirements. The agency will scan through their database to uncover a selection of models that meet the specifications, which will be sent to the contact at Next. The profiles (especially the image and measurements) will be analysed and a decision will be made.
Once Next has given approval your agency will contact you with the details and your availability to attend the casting. It seems like the system has successfully worked for a number of years and will continue to operate in this way for the foreseeable future.
The Casting Explained
Congratulations! You have secured a casting. The first step to being considered as a Next catalogue model. To ensure that you make a good first impression arrive on time. Plan your route a day ahead leaving enough time for traffic, delays and time to compose yourself especially in capital cities such as London and Paris. Wear a simple outfit such as jeans and t-shirt (unless stated otherwise) and bring a pair of heeled shoes to slip on, on your arrival. Also, leave your hair and make-up as natural as possible to avoid any distraction.
Once at the location, make sure that the organisers are aware of your attendance and wait until your name is called to be seen. Typically, castings involve a lot of waiting around yet once in front of the panel be enthusiastic, happy and positive. Be prepared as you may be asked to deliver a few poses to demonstrate your potential. Act confidently and friendly to impress and do not be put off by the competition. Do not be disappointed if you are not successful this time around. Over the course of their career models attend a lot of castings in the hope of landing roles.
Next catalogue poses aim to promote the clothes to the consumer to increase sales. The customer requires to witness how each item fits the body shape before committing to a sale. Therefore, poses are very subtle and natural to create a realistic vision of the designs. A slight turn, bend of the knee, hands in pockets looking wistfully into the distance is asked for. A nonchalant, classic pose is required from the female and male models. A make-up artist and hair stylist will create a similar natural look to compliment your poses.
However, the children are required to show more character and act their age with a fun, playful brief to adhere to. Laughing, hanging with friends, running or jumping will probably be asked of them to provide a sense of innocence and fun to the younger generation. Yet, some shots will be more classic depending on the style of clothes and approach Next are looking for.
Remember that the Next modelling gig is not a full time role. You may suit the look for that particular shoot yet next time they may be seeking a new vision. The job could be a one time opportunity, a brief that lasts a couple of weeks or a reoccurring role. The modelling industry is very fickle and flexible. Therefore, do not take anything personally. Simply make a good impression in the hope that you will make a long-lasting connection and be asked to return to model for Next in the future. In the meantime, keep seeking creative opportunities to expand your repertoire and gain experience.
A unique opportunity that Next has been known to embrace is a competition where aspiring models could appear in their Next Directory. Typically, Next advertises their various competitions via their Facebook page where details of how to enter will be clearly stated.
It is wise to note that although these giveaways are very generous and exciting the chances of winning will be extremely slim. Therefore, your efforts should focus on applying to an agency and gaining valuable experience. Your competition entry should be in addition to your hard work.
In conclusion, if your current goal is to become a Next catalogue model, it is essential to sign to an agency to represent you. Raise your aspirations to your agent and ask if you meet the correct requirements to gain some expert feedback. Contacting Next themselves will not fulfil your dreams yet determination and working through the right channels certainly will. Attend castings and gain experience to demonstrate your potential and impress the organisers. Also, preparation, enthusiasm, a love for modelling and confidence are a big part of landing your dream role.